The Basics of Doing a Spiritual Growth Campaign

Who’s Who on the Team

Start planning and training for the campaign about two months prior to the launch. Begin by building a team of Campaign Coordinators. Each team member will assist you by coordinating a specific component of the campaign.


1. Pastor

What is the role of the pastor? Set a vision for the campaign and communicate it to the church. Give spiritual leadership to the campaign.

At the head is the Pastor, who gives spiritual leadership to the campaign, casting the vision and motivating the congregation to get involved.

As the vision-setter and spiritual leader of this church-wide spiritual growth campaign, you will be building on the following five principles:

1. Unified Prayer

Unless the Lord builds the house, its builders labour in vain (Psalm 127:1a NIV)

Will you commit to consistent prayer for the campaign?

2. Exponential Thinking

Lord, do great things once again in our time; make those things happen again in our own days (Habakkuk 3:2b NCV)

Will you commit to setting goals only God can fulfill?

3. Concentrated Focus

The community of believers was of one heart and mind… And every day the Lord added to their number those who were being saved (Acts 4:32,47 NAB)

Will you clear the calendar and involve eveyone in your church in the campaign?

4. Multiple Reinforcements

They committed themselves to the teaching of the apostles, the life together, the common meal, and the prayers (Acts 2:42 MSG)

Will you commit to providing a way to carry out all the vital habits (Weekend services, Daily devotional, Small groups, etc)?

5. Behavioural Teaching

Be doers of the Word, and not hearers only (James 1:22 NKJV)

Will you commit to challenging people to make gradual spiritual commitments?

Click here to download the ‘Pastor’s Success Guide(1.01MB, pdf).

2. Campaign Director

What is the role of the Campaign Director? To lead the campaign coordinators’ team. To give direction to the entire campaign.

At the heart is the Campaign Director, who reports to the Pastor and manages the coordinators as they perform the day-to-day work of the campaign.

Click here to download the ‘Campaign Director’s Success Guide‘ (0.95MB, pdf)

3. Communications Coordinator

What is the role of the Communications Coordinator? Coordinate all campaign communication. Build momentum leading up to the campaign and the special events.

Working with the Campaign Director as the other logistics administrator of the team, the Communications Coordinator promotes the campaign and supports the other team members by coordinating all their communication to the church.

Click here to download the ‘Communications Success Guide‘ (1.03MB, pdf)

4. Prayer Coordinator

What is the role of the Prayer Coordinator? To plan and implement the prayer effort throughout the campaign.

Working in tandem with the Pastor, the Prayer Coordinator plans and implements the prayer strategy, covering the entire campaign effort with prayer. Prayer is part of the individual-level engagement with the campaign.

Click here to download the ‘Prayer Success Guide‘ (0.77MB, pdf)

5. Weekend Services Coordinator

What is the role of the Weekend Services Coordinator? To plan the weekend services during the campaign.

The Weekend Services Coordinator plans the thematic weekend services during the campaign, preparing the special features that enhance the exploration of each week’s theme. It is in the weekend services that people experience the congregational level of engagement with the campaign.

Click here to download the ‘Weekend Services Success Guide‘ (0.65MB, pdf)

6. Small Groups Coordinator

What is the role of the Small Groups Coordinator? Lead the small groups team. Oversee the recruiting and training of hosts. Oversee the launch and support of new small groups.

The Small Group Coordinator directs the team that recruits and trains hosts for adult small groups, and provides support as they form their groups and meet weekly during the campaign. Here, participants experience the small group-level of engagement with the campaign. The Groups Coordinator may also oversee the children and youth components of the campaign.

Click here to download the ‘Small Groups Success Guide‘ (2.95MB, pdf)